Location-Aware Pricing API: How to Serve the Right Price to Every User

One Product, Many Prices

A pair of AirPods Pro might sell for $249 in the United States, £229 in the United Kingdom, and ₹26,900 in India. That's not a currency conversion - Apple (and most major retailers) deliberately set different prices for each market.

If your app, AI chatbot, or comparison tool shows the US price to a UK user, you're showing them incorrect information. Worse, if they click through and see a different price, trust collapses immediately.

The solution is location-aware pricing: serving each user the price that's actually correct for their region.

How Geo-Pricing Works Behind the Scenes

E-commerce platforms determine which price to show using a combination of signals:

1. IP address - geolocation to rough region/country
2. Shipping address - set explicitly in account settings or checkout
3. Store locale - the regional storefront (amazon.co.uk vs. amazon.com)
4. Browser locale + currency settings - secondary signals
5. Cookie/session context - remembered preferences

To scrape the correct geo-specific price, a data pipeline needs to replicate this context reliably. A US-based server hitting amazon.co.uk with no address set will often get a hybrid or incorrect price.

The Pricium Approach

Pricium accepts a location parameter that handles all of this. Here's how to use it:

const response = await fetch('https://api.pricium.store/scrape', {
  method: 'POST',
  headers: {
    'Authorization': `Bearer ${process.env.PRICIUM_API_KEY}`,
    'Content-Type': 'application/json'
  },
  body: JSON.stringify({
    url: 'https://www.amazon.com/dp/B0CHX2F5QT',
    location: 'UK' // Returns GBP pricing with UK-specific availability
  })
});

const data = await response.json();

The API routes through residential IPs in the requested location, sets appropriate regional context, and returns pricing native to that market.

Building a Geo-Aware Price Display Component

Here's a React component that detects the user's location and displays the correct price:

import { useEffect, useState } from 'react';

interface GeoPrice {
  price: number;
  currency: string;
  symbol: string;
}

async function getUserLocation(): Promise<string> {
  const res = await fetch('https://ipapi.co/json/');
  const data = await res.json();
  return data.country_code; // "US", "GB", "IN", etc.
}

async function fetchGeoPrice(productUrl: string, location: string): Promise<GeoPrice> {
  const res = await fetch('/api/product-price', {
    method: 'POST',
    headers: { 'Content-Type': 'application/json' },
    body: JSON.stringify({ url: productUrl, location }),
  });
  return res.json();
}

export function GeoPriceDisplay({ productUrl }: { productUrl: string }) {
  const [price, setPrice] = useState<GeoPrice | null>(null);
  const [location, setLocation] = useState<string>('US');

  useEffect(() => {
    getUserLocation().then(loc => {
      setLocation(loc);
      return fetchGeoPrice(productUrl, loc);
    }).then(setPrice);
  }, [productUrl]);

  if (!price) return <span className="animate-pulse">Loading price...</span>;

  return (
    <span className="text-2xl font-bold text-green-600">
      {price.symbol}{price.price.toFixed(2)} {price.currency}
      <span className="text-sm text-gray-500 ml-1">· for {location}</span>
    </span>
  );
}

Supported Locations

Pricium supports geo-pricing for all major e-commerce markets:

Why This Matters for AI Products

Users increasingly interact with AI assistants to discover and compare products. If your AI serves a UK user the US price, it's not just wrong - it's a trust-breaking failure. Users who verify the price and find it different will immediately stop trusting your AI.

Location-aware pricing is the difference between an AI that feels genuinely helpful and one that feels like it's reading from an outdated pamphlet.

Start serving geo-accurate prices to every user. Try the Pricium API →